Mycelium

Mycelium was my start in crypto. I joined in 2020, right as the industry was finding its feet, and it was a very exciting company experiencing rapid growth.

I headed marketing for Tracer DAO, the DeFi project building perpetual trading products on Arbitrum. We entered the space at a time when perps were a relatively new concept, so a big part of the job was education — teaching users what these products were for and what you could actually do with them.

I also managed our major ($100k+) partnerships, including working with the Bankless team on media and narrative building.

Two product launches later, we'd driven $2.5B+ in combined trading volume.